How to say No to a Business Proposal? Read Sample Emails

Dear Readers,

Many o times we receive business proposals that are just not right for us but we feel stuck to 'Say No' right away. In this whole dilemma, some people choose to Simply Ignore and others end up Using Harsh Words while refusing.

Let me be clear here!

1. In case you ignore, it is against the professional ethics.

2. And regarding the second case, we all know how detrimental a bad language can be for our business.

People spend lot of time researching and preparing a good proposal. Hence, you may choose to respect their time and say no gracefully.

But is there a way to refuse a proposal, while still be able to retain that partner?

Yes, there is! You just need to do it rightly. Here are the 3 musts for your email reply:

1. Appreciate

2. Give Reason

3. Be Pleasant


Here are some Email templates and situations to relate:


Case 1: How to neither accept nor reject a business proposal

Example: You have got a very detailed proposal but as your company is new, you can't accept it. However, you wish to work towards the proposed project in future.


Dear ___________,


I have gone through your proposal and I appreciate you for taking out time to elaborate your plan in such a fine manner.


Since our company is still in its primary stage, as of now, we would like to utilize our energy and resources to commercialize it properly.


However, we would like to associate with you in future.


Hope to see you again with some good projects to work upon!


Warm Regards,


Case 2: How to reject a business proposal from a close business partner

Example: You have got a business proposal from your very dear partner with whom you are already into some good projects. But the new proposal isn't just right to accept.


Dear ___________,


I can't appreciate you enough for your continuous efforts and support in making us a great team.

Thank you for sending a new proposal on ___________.


We have gone through the same but unfortunately, it will not be possible for our company to go ahead with it for the foreseeable future.


However, we are open to receive some new ideas to upscale our current project.


Plus, it had been a long time since we have coffee together. How about having a high tea on ______ at ___________?



Hope to meet you soon!


Warm Regards,


Case 3: How to reject a business proposal from a prospective partner

Example: You have got a business proposal from a new partner with whom you may enter into a business in future. But the current proposal isn't just right to accept.


Dear ___________,


I have known about your firm for ____ years and I am glad for your interest in doing business with us.


I have gone through the profile of your firm and the proposal in detail. Unfortunately, we are currently occupied to meet some major deadlines and the proposed plan is not really the forte of our company.


However, I will appreciate if you propose something on _____________.


Hope to receive some good proposals soon!


Warm Regards,


Case 4: How to reject a random business proposal

Example: You have got a business proposal from an unknown partner with whom you are neither into business nor you would like to be in future.


Dear ___________,


Thank you for your time and efforts for sending a proposal on _________________. I appreciate your interest in associating with us.


Unfortunately, I don't find it reasonable to move forward with the proposed plan due to other business engagements. I hope you understand the business constraints.


Nevertheless, it was nice hearing from you and I wish you all the best for your business endeavors.


Thanks again,

 -*-*-*-

Comment your needs below, I shall update the post with more templates accordingly